Entrepreneurship: Persistence and Perseverance, Traits of a Successful Entrepreneur

Written by Brandon Schaefer, Founder of eioLIFE

To be a successful entrepreneur you need to have both persistence and perseverance. Persistence enables you to wear down any surrounding resistance, and perseverance enables you to have the will to keep going, even after other people quit.

So, let’s talk about persistence first, what does persistence mean to you? Think about it for a second yourself… to me, persistence means continuous effort to achieve a desired goal. It does not mean nagging or bothering someone, it is an internal drive within me that says, this is the right thing to do, so make it happen, regardless of what it takes. Kids provide a great example of persistence, when they want something, they relentlessly keep asking for it, and will almost do anything to get what they want, we as entrepreneurs, need to take the same approach that kids do, and never give up.

Now, let’s move onto perseverance, what does perseverance mean to you? Think about it for a second yourself... to me, perseverance means the undying will to achieve my desired goal. For example, calling on a prospect for five-years, never getting them on the phone, never getting in front of them, while continuing to look for opportunities in which my services may help them save time and money, now I’d call that perseverance. Some might define this as the definition of insanity, I define it as the will to make things happen, and eventually they will, believe me, the ice will get thin and you will find an opportunity.

The moral of the story is, most people give up before the opportunity presents itself, whatever you do, don’t give up, the opportunity will present itself, believe me. From personal experience, it is when I have pushed through the last couple minutes or days that the biggest breakthroughs have occurred. Like they say with the lotto, you have to be in-it to win-it, the same holds true for life as an entrepreneur.

In the end, the continuous effort and undying will to achieve a goal, that’s what it comes down to with successful entrepreneurs, however you define persistence and perseverance, it really doesn’t matter, just blend up your own recipe and go out and achieve your goals today.

This article is written with the intention to make you think differently, to dig deep within, and to let you know, regardless of where you are right now, you can ultimately achieve what you want to. As I always say, like a broken recorder, you don't have to be great to start, just start to be great!

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About the Author: Brandon Schaefer is fast becoming regarded as the voice for information, training and resources for entrepreneurs. Brandon is the Founder and Lead Contributor to eioLIFE, a website dedicated to sharing information with entrepreneurs. Brandon provides information, training and resources to entrepreneurs, using proven and time-tested idea's and laws for success. The idea's that Brandon empowers entrepreneurs with consistently work, as well as training and resources that won’t be found anywhere else.