Email Subscriptions: Ask Your Subscribers to Unsubscribe to Get Better Email Results

Written by Brandon Schaefer, Founder of eioLIFE

Yes, I understand you have a massive email subscriber list, that’s great, what does it do for you though? What’s the purpose of sending an email to a hundred thousand people when only one-percent of them actually open the email?

Listen, it feels great to say I have that many email subscribers, but I’d be better focusing on the one-percent that are actually opening my emails. I mean, furthering my relationship with the one-percent, finding out more information about them, and how my service can help them solve short-term and long-term problems.

Personally speaking, once I started focusing on the one-percent, my entire world opened up, new opportunities blossomed within current opportunities, where as before, I was running so fast I was losing site of what was really important. What's important today, is that I take care of what I have, and I try to provide the ultimate client experience whenever possible. Yes, I love to write new business, but I committed to my current clients in full, to treat them first, this is my one-percent crew, we form real relationships, we understand each other, we sincerely care about each others well being.

You get the drift, these are the type of clients I like to deal with, no one can offer a highly personalized service for a hundred thousand people, if you can, you're hired, and let me know how you do it. The old philosophy of, you can't mix quantity with quality, really does hold true. This article is meant to help you get back on track with what your exact focus is, if it's just getting numbers, than go ahead, if it's actually bonding true long-term personal and business relationships go ahead. It's easy in the beginning to think, numbers, numbers, numbers. I'd rather sell ten cupcakes to one person, rather than ten cupcakes to ten people, that just makes more sense to me.

To wrap this up, go through your email list, sort the people that interact with your emails, sort the people that do nothing, separate your email list into categories, and focus on the ones that are interacting  with you. Dump the rest, start fresh, it may be tough at first, but it will be much more rewarding later. This will allow you to focus on what really matters, the great clients that you already have in front of you. Serve them the best meal they have ever had, make their experience so great that they tell there friends, and you will see success like never before.

One last thing, respect people and there email addresses, don't just send out junk, and whatever you do, build your email subscriber list up naturally, it may grow slow, but it will work for you in the future, believe me, I speak from personal experience.

Did you like this article? Have something to share yourself? Leave a comment below or send an email to me directly. You don't have to be great to start, just start to be great, make it happen today!

About the Author: Brandon Schaefer is fast becoming regarded as the voice for information, training and resources for entrepreneurs. Brandon is the Founder and Lead Contributor to eioLIFE, a website dedicated to sharing information with entrepreneurs. Brandon provides information, training and resources to entrepreneurs, using proven and time-tested idea's and laws for success. The idea's that Brandon empowers entrepreneurs with consistently work, as well as training and resources that won’t be found anywhere else.