When to Use Which Primary Social Media Network

Written by Brandon Schaefer, Founder of eioLIFE

Most of us utilize several of the primary social media networks, some of us have multiple accounts on several of them. When I say primary social media networks, I am talking about Google+, Twitter, Facebook, Pinterest and LinkedIn. Yes, I understand several other key social media networks exist for most of us as well, but I just want to focus on the basic ones for today.

The question I have for you is, when and how do you decide to post to which social media network? Do you post the same update information across all five networks? I did just that for a long time and my results were mediocre at best. The reason my results were mediocre, is that people and businesses use each social media network for different types of interactions. Not utilizing the proper social media network for the proper message is like going on a cruise to Alaska and only bringing shorts and a t-shirt, it's just not going to work.

Let me make it easy for you and explain when to use each social media network to get your message out. By the way, I learned this from reading "What the Plus! Google+ for the Rest of US" written by Guy Kawasaki. I highly recommend reading this book, yes, I know you know it all already, but I am sure you will take away a few points after reading this.

  • Twitter = Perceptions. Twitter is great for getting or sending immediate perceptions such as witnessing news and events. 
  • Facebook = People. Facebook is the way to learn what's going on in the lives of people you already know (friends, relatives, and colleagues).
  • Pinterest = Pictures. Pinterest is an online bulletin board where people post pictures of what they consider beautiful, cool, and neat. 
  • Google+ = Passions. Google+ enables you to pursue your passions with people you don't know.
  • LinkedIn = Business. LinkedIn is for business networking, you can discuss jobs, business topics and search for contact information. 

These are just suggested uses for the social media networks, you may have success across all five social media networks with the way you are doing things currently, if so, keep doing it, if not, try switching it up. Did I miss anything, or is their anything I can add? If so, let me know by leaving a comment and getting active in the conversation.

About the Author: Brandon Schaefer is fast becoming regarded as the voice for information, training and resources for entrepreneurs. Brandon is the Founder and Lead Contributor to eioLIFE, a website dedicated to sharing information with entrepreneurs. Brandon provides information, training and resources to entrepreneurs, using proven and time-tested idea's and laws for success. The idea's that Brandon empowers entrepreneurs with consistently work, as well as training and resources that won’t be found anywhere else.